Asset
Pricing

Everything money does. Priced below what you already pay.

One account for wallet, card, transfers, shopping, trading and wealth. Start free forever. Upgrade only when your money starts moving faster than your life.

  • ✦No monthly minimum on Essential
  • ✦1% on agentic purchases, disclosed before you pay
  • ✦0% Asset fee on every crypto transaction
  • ✦5% cash back of Asset’s fee, paid to your wallet
9:41Asset

Total balance

$48,271.19

+5.2%this month
Asset CardVISA

•••• 8841

AVA CHEN09/29
Search
Send
Add
Kyoto Espresso Set−$245.00
Cash back+$1.22
Voyager Luggage−$1,249.00
Search anything✦Pay in one tap✦5% cash back✦Zero-fee crypto✦Buy Now Pay Later✦Trading in one account✦Concierge support✦Mobile first✦
Search anything✦Pay in one tap✦5% cash back✦Zero-fee crypto✦Buy Now Pay Later✦Trading in one account✦Concierge support✦Mobile first✦

Why Asset

Three things money apps never got right.

01

Free where it should be

Wallet, transfers, card, agentic search and 5% cash back are included at zero. Not a trial. Not a teaser.

02

Usage, not hostage fees

You pay 1% when you buy through agentic search. You pay nothing on crypto. No ATM maze, no surprise minimums.

03

An ascension ladder, not a wall

Essential, Signature and Private are designed so you only move up when the features pay for themselves.

How it feels

Ask. Choose. Done.

The whole experience is three moves. That is the entire point.

1

Start Essential

Free forever. Wallet, transfers, card and agentic search included.

2

Move to Signature

$12 every 30 days for priority search, BNPL to $25,000, zero-fee crypto and Money Markets.

3

Add Private

$49 every 30 days for a Managed Wealth desk, financing review and a dedicated advisor.

Showcase

The comparison nobody else wants to publish

Most apps make money in places you cannot see: spread, float, breakage, dormancy. Asset is transparent about the one percent, and honest about the zero.

  • ✓1% on agentic purchases — shown before checkout
  • ✓0% Asset fee on crypto
  • ✓BNPL terms displayed up front
  • ✓No foreign transaction fee
  • ✓No account or dormancy fee
9:41Asset

Total balance

$48,271.19

+5.2%this month
Asset CardVISA

•••• 8841

AVA CHEN09/29
Search
Send
Add
Kyoto Espresso Set−$245.00
Cash back+$1.22
Voyager Luggage−$1,249.00

$0

Essential, forever

$12

Signature / 30 days

$49

Private / 30 days

5%

Cash back to wallet

Trust

Trust is the product

Asset is a technology company, not a bank. Funds are held with insured partner institutions, protected by modern encryption, device controls and continuous monitoring.

How we protect you
🛡

Encryption in transit and at rest

🛡

Device and session controls

🛡

Continuous anomaly monitoring

🛡

Insured partner banking relationships

Pricing

Priced to make the decision easy.

Start free. Upgrade when your money moves faster than your spreadsheet.

Essential

$0forever

  • ✓Wallet & transfers
  • ✓Agentic search
  • ✓Asset Card
  • ✓5% cash back
Choose Essential
Most chosen

Signature

$12every 30 days

  • ✓Everything in Essential
  • ✓Priority search
  • ✓BNPL to $25k
  • ✓Zero-fee crypto
  • ✓Money Markets
Choose Signature

Private

$49every 30 days

  • ✓Everything in Signature
  • ✓Managed Wealth desk
  • ✓Financing review
  • ✓Dedicated advisor
Choose Private

“I described what I wanted in a sentence and it appeared. Then I paid with my thumb.”

Ava C., product designer

“The cash back hits my wallet the same second. That has never happened to me before.”

Marcus L., founder

“It replaced four apps and a spreadsheet. I did not expect to like a money app.”

Priya R., operator

Questions

Everything else.

When you buy something through agentic search, Asset charges 1% of the purchase amount. It is shown on the purchase screen before you confirm. Crypto transactions carry no Asset fee.

Start free. Stay if it earns its place.

Essential costs nothing and includes the parts people actually use every day.

Free to start · No monthly minimum · Cancel anytime