Asset
Press

The story is the gesture.

Asset is collapsing search and payment into a single motion. For interviews, assets and background, start here.

  • ✦Brand assets available
  • ✦Executive interviews on request
  • ✦Product demos by appointment
  • ✦Fast response on deadline
9:41Asset

Total balance

$48,271.19

+5.2%this month
Asset CardVISA

•••• 8841

AVA CHEN09/29
Search
Send
Add
Kyoto Espresso Set−$245.00
Cash back+$1.22
Voyager Luggage−$1,249.00
Search anything✦Pay in one tap✦5% cash back✦Zero-fee crypto✦Buy Now Pay Later✦Trading in one account✦Concierge support✦Mobile first✦
Search anything✦Pay in one tap✦5% cash back✦Zero-fee crypto✦Buy Now Pay Later✦Trading in one account✦Concierge support✦Mobile first✦

Why Asset

Three things money apps never got right.

01

The one-line story

Asset is a money app that goes and gets things for you — search, decide and pay in one gesture.

02

The bigger story

The next decade of commerce will be conversational. Asset is building the payment rail for intent.

03

The human story

Most people do not want to manage money. They want money to stop being a source of friction.

How it feels

Ask. Choose. Done.

The whole experience is three moves. That is the entire point.

1

Reach out

Email the press desk with your outlet and deadline.

2

Get assets

Logos, screenshots and product footage are available under a simple usage agreement.

3

Talk to a human

We make executives available for substantive conversations, not just quote requests.

Showcase

Fast facts

The essentials, without the spin.

  • ✓Consumer fintech, mobile first
  • ✓Free account tier with agentic search
  • ✓1% on agentic purchases, 0% on crypto
  • ✓5% cash back of platform fees
  • ✓Buy Now Pay Later at checkout
9:41Asset

Total balance

$48,271.19

+5.2%this month
Asset CardVISA

•••• 8841

AVA CHEN09/29
Search
Send
Add
Kyoto Espresso Set−$245.00
Cash back+$1.22
Voyager Luggage−$1,249.00

1%

Agentic purchase fee

0%

Crypto fee

5%

Cash back

24h

Typical press response

Trust

Trust is the product

Asset is a technology company, not a bank. Funds are held with insured partner institutions, protected by modern encryption, device controls and continuous monitoring.

How we protect you
🛡

Encryption in transit and at rest

🛡

Device and session controls

🛡

Continuous anomaly monitoring

🛡

Insured partner banking relationships

Pricing

Priced to make the decision easy.

Start free. Upgrade when your money moves faster than your spreadsheet.

Essential

$0forever

  • ✓Wallet & transfers
  • ✓Agentic search
  • ✓Asset Card
  • ✓5% cash back
Choose Essential
Most chosen

Signature

$12every 30 days

  • ✓Everything in Essential
  • ✓Priority search
  • ✓BNPL to $25k
  • ✓Zero-fee crypto
  • ✓Money Markets
Choose Signature

Private

$49every 30 days

  • ✓Everything in Signature
  • ✓Managed Wealth desk
  • ✓Financing review
  • ✓Dedicated advisor
Choose Private

“I described what I wanted in a sentence and it appeared. Then I paid with my thumb.”

Ava C., product designer

“The cash back hits my wallet the same second. That has never happened to me before.”

Marcus L., founder

“It replaced four apps and a spreadsheet. I did not expect to like a money app.”

Priya R., operator

Questions

Everything else.

Use the contact page and select Press. Include your outlet and deadline.

Working on something about the future of payments?

We would like to help you get it right.

Free to start · No monthly minimum · Cancel anytime